CV of John D. Canning

Summary of Experience

  • Worked in the Media and Entertainment industry since 1987
    • Technology consultant and Media Producer for media and entertainment companies as MediaSherpa
    • Producer, 3rd Party Relations, Editor and Shooter for Yahoo Media Group!
    • Technical Evangelist, Lead Product Manager and Field Media Producer for Microsoft
    • RF Engineer to Applications Architect for cable modems and set top boxes for Scientific Atlanta
  • Extensive experience working with the media delivery life cycle from content creation to transmission to presentation platforms for TV and broadband systems
  • Cultivated and Managed 3rd party relationships and integration from a technical and business standpoint
    • Specializing in integration of interactive video, games and music
    • Designed and implemented 3rd party developer programs encompassing more than 100 partners
    • Delivered product requirements and conduit for product team and outside companies
  • 8 years as an infield media specialist and producer for Yahoo!, Microsoft and independent online publications
    • Produced, shot and edited photography, video and audio interviews
    • Worked extensively with outside partners on marketing, business development and product management level
    • Worked with internal partners to create efficient publishing systems for multimedia content
  • Made presentations to internal & external audiences worldwide on products, company strategy and industry trends in the areas of Digital Media Strategy, Content Creation and Delivery



MediaSherpa, LLC. March 2007— Present

Digital Media Consulting

  • Digital media creation, management, distribution strategy and partnerships.
    • Disney Advanced Technology Group: Digital media infrastructure studies focused on consumer electronics and services from content creation to in-home device play-out
    • Automated Industries (video game AI middleware startup): Industry partnerships, product development strategy
    • INSPI(RED) Everest Expedition: Media capture planning and partner/equipment sourcing for expedition
    • Blue Collar Comedy: Product planning and digital media rollout strategy
    • Hit The Pits: Game industry partnerships, technical consultant
    • Relevant C Business Group: On call consultant

Media Production

  • Executive Producer, Field Producer, Photographer and Video Production
    • Green Living Project: Field Producer and Video/Photography Production
    • ARC: The A&RChannel: Dir of Production, Director of Photography
    • Monaco Film Festival: Field Producer, Videographer, Editor
    • The Vatican: Field Producer, Videographer, Editor
    • Adventure Travel Trade Association: Field Producer, Videographer, Editor
    • La Carrera PanAmerica Road Rally: Producer, shooter and navigator.

Yahoo! Sept 2005— April 2007

Yahoo! Studios

  • Executive Producer
    • Producer: Coordinate teams, logistics, scripts, shoots, edits and media delivery with both internal and external production teams for Yahoo Games, Yahoo Tech, Red Carpet and Press Junkets,
    • Talent: On camera personality for Red Carpet and Press Junkets, voice over for video projects
    • Project Manager: Coordinate Yahoo Media Group’s asset distribution to alternative delivery mechanisms such as mobile and TV
    • Editor/Shooter: Responsible for shooting, editing and story creation in the field
    • Business Development/Marketing: Working with sponsors and partners on content development and distribution

Richard Bangs Adventures

  • Director of Content Distribution
    • Field Producer: Coordinated teams, logistics and media delivery from the field
    • Product Manager: Worked with Yahoo Go!, Podcasting, Travel and other Yahoo! Teams on integration and collaboration with RBA
    • Photographer/Videographer/Audio: Responsible for shooting, editing and story creation in the field for over 7 different projects/countries
    • Business Development: Worked with partners and trade associations to establish sponsorships, barter relationships, marketing and integration with the RBA property and content

Microsoft 1997— Aug 2005

Technical Evangelist – Windows eHome Division

  • 3rd Party Engagement
    • Developed with the product team an extensibility platform for Windows XP Media Center Edition v1 to v4
    • Recruited and engaged over 100 partners worldwide on the platform and launched over 40 global partners
    • 2 partners currently nominated for Interactive Emmys
    • ABC Interactive received an Interactive Emmy last year
    • Responsible for defining and represent 3rd part interests in the product development cycle
  • Developed eHome’s Solution Provider program
  • Industry marketing
    • Spoken in over 30 engagements including keynotes, international invitational events and solicited for participation in leading industry events (e.g., Parks and Associates, Mila, CES, Digital Hollywood)
    • Represented eHome division in industry groups such as America Film Institute’s Digital Content Lab, Interactive Television Alliance, iDA
  • Internal Microsoft coordination and training
    • Responsible for coordinating with other Microsoft teams in 3rd party engagement
    • Driven world wide training programs for subsidiaries and partners on MCE’s extensibility environment
    • Subject mater expert to Digital Media Division, Media & Entertainment and Communication Sector teams for partner engagement on Media Center Edition

Field Media Producer

  • Slate: Well Traveled
    • Costa Rica: Videographer and editor, audio interviews and assistant producer and photographer
    • Montreal: Field producer, photographer and audio interviews
    • Libya: Field producer and photographer
  • MSNBC: Great Escapes
    • Papua New Guinea: Field producer, photographer, audio interviews
  • MSN: First and Best
    • Heroes of Africa Jan 2005: Producer, videographer, video editor and audio interviews
    • Best Beaches of California: Photographer
  • Expedia Radio
  • Moscow and Peru: Interviews from the field
  • Coordinated sponsorship with LowePro, Brunton, SanDisk, Sony Viao, Sony software, Microsoft Rich Media group

Lead Product Manager

  • Responsible for the product marketing, product planning and depth partner management for Microsoft TV Server
    • Managed one person focused on product marketing and one on product planning
    • Product Marketing: Collateral, messaging, value proposition, sales tools, sales support, demos and tradeshows, training, press and analyst interviews, packaging, promotion, pricing and public and internal presentations
    • Product Planning: Competitive assessment, drive product requirements with development team, deliver marketing requirement documents for VOD and Microsoft TV Server, interface with other Microsoft product teams such as MSN, .NET, Research and Digital Media Division
    • Partner Management: Developed engagement plan for Headend and Server partners, drive design wins, support partners with joint marketing, joint sales and demos
  • Shipped Microsoft TV Server 1.0
  • Evangelized to the TV related industries Microsoft’s TV solutions and specifically Video On Demand solution.
  • Presented to audiences world wide at such events as SCTE Emerging Technologies Conference, Kagan’s VOD and Digital Video conferences, The Broadband Home Conference
  • Designed, managed and presented Microsoft TV Server presence at North American and International tradeshows
    3rd Party Solutions Manager
  • Worldwide responsibility for developing, articulating and delivering 3rd party strategy for Microsoft TV platforms. This included analysis, creation of taxonomy and establishing key 3rd party needs for the platform.
  • Recruited key 3rd parties
  • Orchestrated and delivered integrated 3rd party/MSTV demos at national and international tradeshows.
  • Supported depth partners in product development and integration with MSTV
    • Managed delivery of the beta to 3rd parties
    • Articulated 3rd party solution and product strategy to MS field orgs world wide
    • Created marketing messages, white papers and other collateral with 3rd party/ MSTV solutions
  • Managed Video On Demand, Conditional Access and Head End depth partners to create demos, product integration, co marketing collateral and joint sales calls.

Cable Marketing Manager

  • Developed and delivered Cable Industry Marketing strategy which included market analysis, knowledge of the industry, and understanding of Microsoft’s applicable technology
  • Managed marketing budget in excess of $1.5 Million.
  • Worked with MCIS, WebTV, NT and other product groups throughout Microsoft to define product strategy.
  • Facilitated education internally on technical specifics of cable, which included cable modem, broadband communications set top boxes, OSS/BSS systems technology.
  • Evangelized Microsoft in the market place via
    • Customer meetings (including TimeWarner, Comcast, Cox)
    • Industry panels (10 including Kagan, Yankee, ABTA, CCTA)
    • Trade journal articles (Communications Technology)
  • Initiated key partner relationships (Scientific Atlanta, CableData, Seachange, Music Choice)
  • Facilitated partner adoption of technology and support for Microsoft platforms by identifying, communicating externally and evangelizing internally
  • Planned and executed Microsoft’s presence with partners at 3 national cable shows. Designed and implemented a comprehensive technological demonstration of applications over a broadband data network
  • Articulated Microsoft’s cable strategy to press and analysts

Scientific Atlanta 1987—1997

  • Applications Architect and System Engineer Cable Modem
  • Project Manager/Engineering Liaison Olympics Network
  • Lead Project Engineer Georgia Tech CATV
  • RF Engineer Analog and Digital STB



Georgia Institute of Technology

  • MS Information Design and Technology September 1995
  • BSEE Cooperative Degree—Specialization in RF design June 1993



Photography, travel, martial arts, computer gaming, armor making, hiking, camping, whitewater sports, acting, reading